Casino marketing has undergone significant change over the decades, modifying to shifting consumer patterns and technological advancements. In 2023, a document by the American Gaming Association highlighted that casinos are increasingly utilizing digital marketing strategies to engage millennial audiences. This transition is crucial as millennials and Gen Z now account for a considerable portion of casino visitors. One prominent figure in this transformation is Bill Hornbuckle, CEO of MGM Resorts International, who has highlighted the value of integrating technology into marketing efforts. You can follow his insights on his LinkedIn profile. Under his guidance, MGM has executed data-driven marketing campaigns that personalize offers based on player behavior, improving customer interaction.…